They take advantage of the deal, then never shop with you again. Flash sales often appeal to one-time buyers. If you’re operating on thinner margins, you may not see much profit per item. A flash sale discount can be anywhere from 50% to 70% off normal retail prices. The more customers love you, the more likely they buy from you in the future. An awesome flash sale discount is a good way to reward loyal customers. ![]() By running a flash sale, you can encourage potential customers that have been waiting for the right price point. Shoppers don’t like to feel like they are missing out on something. Plus, if products have been collecting dust in a warehouse, you can move them out and make room for new, in-demand products. They help lower inventory and operating costs. Flash sales help you get rid of excess inventory, like out-of-season products or dead stock. When considering a flash sale, you’ll need to know if it’s right for your business. In some cases, you can expect thousands of shoppers to check out in a few minutes. What are the benefits of running flash sales?įlash sales provide excellent opportunities to sell a large amount of products in a short period of time. Drew Laine, Founder of PenaltyBox Sports Should you run a flash sale? First, ask yourself if you’re trying to achieve one of the following goals:įlash sales have been a great strategy not only to clear inventory, but to also build connections with our customer community and strengthen the performance of our email and SMS lists.” Offering steep discounts for a brief period of time can help grow your bottom line, increase customer lifetime value (CLTV), and earn loyalty you otherwise might not have. ![]() The ROI isn’t just sales-it’s also in brand awareness. Here’s what top-performing Shopify merchants have seen when they’ve run flash deals. In a worst-case scenario, failing to deliver on inventory, fulfillment, and shipping promises can destroy your reputation.īut the best-case scenario is well worth the effort. They can erode margins and attract bargain hunters with no intention of becoming loyal customers. ![]() It doesn’t matter what you call them: flash sales, hype sales, launch day sales, holiday sales and limited inventory sales are all high volume, high velocity events with the potential to bring in big revenue.”įlash sales have one drawback, however. The exclusivity and urgency tap into shoppers' FOMO, which encourages impulse buying. Flash sales allows merchants to sell a vast number of products at a large discount.įlash sales require some preparation if you're expecting a big increase in your checkouts. A flash sale is a discount or promotion offered for a limited period of time.
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